The INKsters

A Story of Victory

Express Oye Digital Marketing

This case study explains the strategy and content accuracy of The Inksters that made Express Oye achieved a ranking in the online market.

Express Oye Overview

Express Oye is an online gift shop based in Lahore, Pakistan. Quality and client satisfaction is the sole purpose of our team. We deal with greeting cards, gift baskets, wall arts, wallets, mugs, notebooks, and bookmarks, both customized or non-customized. We have made policies that go in the favor of the customers, there is a return option, 24/7 customer service provided, and express delivery offer.

Problems

The lack of the traffic on the website had Express Oye to get strong brand recognition in the digital market. As there was limited viewership, the sales were down also. Express Oye was not able to compete in the market due to insufficient clicks and impressions because Google was not ranking any of the keywords. Icons:

No Traffic

No Ranking

No Sales

Click & Impressions

Goals

When Express Oye took step in the digital realm, they needed to obtain Google recognition that could only be done by achieving top ranking for all the keywords they use. High ranking is directly proportional to high traffic and high sales. It was critical to optimize the website for relevant keywords, receive consistent traffic, and unique visitors each month, all of which would improve organic sales.

Ranking

Sales

Traffic

Action Plan

We developed a brand strategy plan in order to raise brand awareness in the appropriate target market. For that, Express Oye needed to be recognized by Google and the customers. The initial step was to be ranked by Google; visitors would definitely come after. We used high-ranked keywords, increased the leads, and maintained a positive image of the products and the company from the outset.

Blog Strategy

Content Strategy

Internal Linking

Keyword Research

Link Building

Google My Business

On Page SEO

User Experience

Work We Did

Branding

We developed a brand strategy plan in order to raise brand awareness in the appropriate target market. For that, Express Oye needed to be recognized by Google and the customers. The initial step was to be ranked by Google; visitors would definitely come after. We used high-ranked keywords, increased the leads, and maintained a positive image of the products and the company from the outset.

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RESULTS

We were able to achieve first-page Google ranking for the keywords we specified, resulting in a seeable boost in organic traffic as well as clicks and impressions.            

TRAFFIC

CLICKS & IMPRESSIONS

WEBSITE

UI/UX

The Web Developers and Designers at The Inksters make every effort to create a website that is not only attractive to visitors, but also easy to read and navigate. We also consider the experience of mobile users with this. Our aim is to capture the user’s attention and keep him on the page for longer. We guarantee a 60% reduction in bounce rate, resulting in a higher Google search engine ranking. Furthermore, we provide all of the tools necessary for efficient searches, allowing visitors to return to any page at any moment. The image quality, look, and zooming are all taken care of by us.

Google Ranking

The most crucial part of an online business is the approval from Google. Express Oye needed it too. The Inksters helped Express Oye to reach on the top of the rankings with all the necessary services of digital marketing. We make sure that Express Oye is known by Google and its users.