With the changing digital marketing trends, Google keeps on changing its algorithms and introducing new updates with enhanced performance. One of these updates is the Google Panda update that was initially released on February 23, 2011. This algorithm was introduced to reduce the occurrence of low-quality content available on search engines and to promote compelling and unique content, as at that time, there were much user complaints received regarding the growing issues in content placed on search engines.
Digital marketing has always been a concern of all businesses and to serve the purpose, they hire different seo consultants to provide with the best seo services. There are different digital marketing agency Lahore and the best seo company 2018 that are all working on improving the quality of content to appear on the top search engine positions.
What is the Purpose of the Google Panda Update?
The main purpose behind this update was to reward quality in content and reduce the occurrence of poor content placed on websites that appear of the Google’s search result pages. Initially, this update was named as “farmer”, and its initial introduction affected up to 12 percent of the Google’s organic search results over the starting course of months.
This algorithm classifies different pages according to the quality of the content and the individual human-based ratings, that both serve as essential factors for ranking. Websites that revamp their content for quality and place quality-based content with elimination of filler content managed to recover easily from the impact of Google Panda update, and witnessed enhanced user experience.
Why Google Created Panda?
2010 witnessed a significant downfall in the search engine result rankings of different websites on Google and the use of quality in content became the main subject for all businesses. The Google Panda update addressed numerous factors such as thin content with very less relevant resources such as a webpage addressing a particular topic but containing only a few sentences about it. Duplicate content was also addressed in this update, which includes the content appearing on multiple web pages. Duplicate content can also be seen on your own website if you have the same content existing on multiple pages of your website. Businesses that were using low quality content with lesser information had to reconsider it after this update. There were also different resources that were unauthentic and not verified, but still providing content. The Google Panda update aimed to take notice of such resources and entities. There were also many pages that contained ads more than the original content. All such issues were addressed in the Google Panda update.
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