As Google keeps on updating it the entire year, so does the search engine. Business owners are now looking for new ways in search engine optimization and digital marketing that would not only make them excel, but also distinguish them from their competitors and help them set new SEO trends.
Search engine optimization is the technique of increasing the overall traffic to your website through organic search results. This determines which business is performing better than the rest. Businesses these days are all striving for getting ranked on the first page of search engine result pages as this increases their visibility and more people prefer looking for websites on the first page of search engine results.
Digital marketing itself is an extensive field, done in a variety of ways including search engine marketing, search engine optimization, content marketing and social media marketing. Have a look at the SEO trends we have seen so far in 2019:
Voice Search Domination
So far, we have seen the trend of voice search that was a long awaited one. The vaster the internet is now, the more are the chances of voice-based input, rather than the orthodox typing input. Computers now are even intelligent ones, who are trained to understand our speech. All this is possible due to voice-search SEO. Also, according to some researches conducted, by the end of 2020, half of the online traffic will be generated from voice-based queries, which is a positive sign. The reason why people are now preferring voice-based search is due to the fact that it is more convenient than the conventional typing methods.
Voice search is not the only SEO technique that is trending this year. Videos have become equally important and we can now see more videos circulating around across different social media marketing platforms and websites. Videos have now become a rich source of directing traffic to your business as consumers are more interested to see quick, catchy videos rather than having to spend a lot of time in reading lengthy posts. Putting a simple video is not enough. It needs to be SEO optimized to get a better ranking on YouTube. According to researches, by the end of 2020, 75% of the overall internet traffic will come from videos.
Back in 2018, you might have seen how Google rolled out the mobile-first indexing feature. Wondering how it works? This is pretty simple. Upon the quality of UX offered by websites on mobile devices, all the businesses are ranked. If a website holds a desktop and mobile, the index would add the mobile one, and if a website has only desktop version, it would be ranked in the same manner as normal. To ace the mobile-first indexing, you need to be master the mobile SEO game. Your website should have a mobile-friendly version, or else Google will index something that won’t be visible to your mobile users.
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