#, commonly known as Hashtag, the much-neglected character once on keyboard, has finally made a great comeback!
Hashtags have taken much over the entire social media marketing platforms and almost all of them have incorporated using them to organize content. According to a recent research, a single hashtag can increase the engagement rate by 100 percent.
There are still many people who are unaware of the power of hashtags and are unable to understand the new trend. They think of it as a means of gaining attention towards their content by simply highlighting a word using hashtag. This kind of approach is not going to help you at all!
Tips on Using Hashtags in Social Media Marketing
Below are mentioned some useful tips regarding the use of hashtags in social media marketing:
#1. Always use the right words
Though hashtags possess an undeniable power, this doesn’t mean that they should be used in every word for the post. This little character is meant to organize your content and make it easier to find. For example, if someone is looking out for news regarding sports, they might search for #Sports and for more specific results, they’d mention the name of that particular sports, such as #Cricket.
Using the right words, there are higher chances of your post to appear in top results. Hashtags are normally focused towards the post, however, using irrelevant popular hashtags can also index your post in multiple results.
#2. Test your message
It’s important to test your hashtag for each social media marketing platform you are using to check what suits the best to your customer’s needs. You can also search for the most effective words as each website has a different user base and different target audience. Businesses normally spend some of time testing their hashtags through different social media marketing tools.
#3. Don’t overdo it
There is a misconception regarding the number of times each hashtag can be used in a post. Normally, we see more than one hashtag in a single post. This doesn’t mean that you should do It always. There are many social media marketing sites who treat the overuse of hashtags as nothing more than spam. Avoid overusing hashtags and keep them as specific and relevant as you can.
#4. Create brand engagement
The main thing for which all businesses strive is creating brand awareness. Creating brand awareness is not that easy. The true power of hashtag is depicted when your hashtag is powerful enough to connect your brand with popular and most searched topics, driving a greater number of viewers towards your social media presence and giving you a better opportunity of engagement. Hashtags when used intelligently can help to increase your customer relations and visibility. You don’t need to use them in personal messages while interacting with your customers. It’s important for you to know when to use hashtags and when to not. Avoid using this character when not required.
To be more successful, you need to stay updated with all the trending hashtags that are being searched. Keeping these simple tips for using hashtags on different social media marketing platforms, you can achieve brand success. When it comes to brand management, effective communication is a must and using hashtags wisely can serve as an effective means of brand management. So, start using hashtags in the right manner from today!
The Inksters is a digital marketing agency providing effective digital marketing services including social media marketing, search engine marketing, content marketing and search engine optimization services that can help your brand shine on all search engine and social media platforms.