With the strong and compelling emergence of social media and various social media marketing platforms, information technology and communication has entirely revolutionized over the past few years and the pace of this change is still accelerating. The development and introduction of mobile technology has even boosted up the influence of social media.
Businesses are using social media marketing platforms such as Facebook, Twitter, LinkedIn etc. for creating awareness about their products and services and spread their business message to the target audience. In terms of the total minutes that are spent online, mobile devices are seen dominating, acting as means of connecting all the people across the globe with one another.
Why People Share Information
The question that arises here is about the need of sharing information. Why do people share information?
According to a research by New York Times, the main reasons of sharing information include a desire of showing up entertaining content to others, growing relationships, defining oneself, getting word about brands, or supporting others. Sharing information is always an ongoing process and for this purpose, social media marketing is used in various ways. Social media casts a noteworthy impact on all the life aspects. Be it politics, education, careers, innovation, society, or anything.
The Impact of Social Media on Society
With so many social media marketing platforms being introduced, we can easily say now that almost a quarter of world’s population is present currently on different social media marketing platforms.
According to a research, in USA, more than 80% of internet users are present on Facebook. As social media marketing platforms bring people closer for interaction, they keep gaining strength as the number of users grow on them. When people find one another on social media, they can do various things like randomly talking about stuff. Social media has granted a greater visibility to social, environmental and political matters.
There are some people who argue that social media has encouraged individuals to use different devices and social media marketing platforms to express their feelings and thoughts about a particular matter, without actually engaging or meeting with one another in real life. their support is only limited to likes and shares of posts that are good for NOTHING.
The Impact of Social Media on Commerce
All businesses can now be found on social media and it would be extraordinary thing to find a business that is not reaching its customers via social media marketing platforms. Companies realize the importance of social media marketing when they connect with their customers for building revenue using social media. Now they are fully aware of how social media marketing can be beneficial for generating insights, stimulating the demand of business services, building revenue and targeting the prospective target audience. This is thus important for traditional as well as E-commerce.
According to different studies, using social media can strengthen the knowledge of employees and their sharing power, improving the project management activities and active spreading of knowledge among the employees. With the full implementation of social media marketing technologies, businesses can remove obstacles and raise interaction, helping in creating a better work space.
This clearly depicts how important social media is to commerce, politics, education and for businesses. We can hardly see any other aspect where social media is not applicable as everyone wants to keep up to date.
The Inksters is a digital marketing agency providing effective digital marketing services including social media marketing, search engine marketing, content marketing and search engine optimization services that can help your brand shine on all search engine and social media platforms.