Digital marketing is a term that needs no introduction in the business world. With over 170 million across the globe who use different digital marketing and social media marketing platforms on regular basis, every professional is expected to be fully aware of this term.
Still, if you don’t know what digital marketing is, it is a marketing method adopted by various businesses these days to promote their products and services over internet and the entire electronic media to create awareness in people regarding what they are doing and invoke interest in them regarding their services. We can now hardly see any business that is not active on social media marketing platforms. It’s the use of different digital media channels for promotion of services to targeted businesses and customers.
People use digital marketing platforms on regular basis due to which the traditional marketing methods are likely to disappear. Digital marketing is highly affordable and you can get maximum target audience reach within a lesser time span, attracting a larger number of customer-base. People and businesses have now moved towards using digital devices such as phones, computers and tablets etc.
Wondering how all of it began? Let’s put light on the story behind the drastic evolution of digital marketing and its rapid adoption by businesses.
The Story of Digital Marketing Evolution
This term was firstly used in the early 90s when the digital age took a start from internet with the development of Web Platform 1.0 that allowed users to view the desired information. However, at that time, the sharing of information over internet was not allowed. Therefore, digital marketers across the globe were still unaware of the perks of using digital marketing platforms and were unsure about whether their strategies would work or not.
The first clickable banner ever got live in 1993 and marked the beginning of people’s interest in digital marketing. This motivated marketers and the very next year observed the introduction of new technologies into the marketplace. This was the same year when Yahoo was launched. The year 1996 was the time when a number of search engines and tools were introduced including Alexa, Hotbot and Look Smart.
Google was introduced in 1998 and MSN search engine and Yahoo were brought to the market. After just two years, the smaller search engines were left behind. In the year 2006, search engine traffic was reported to be grown over 6.4 billion. After that, many new concepts were introduced including Adwords, cost-per-click advertising scheme, and Web 2.0 that enabled people to become more active users and interact with others and businesses. Cookie was another achievement in the digital marketing agency. Browsing habits were tracked based on various usage patterns.
Most of the businesses are now getting benefit from digital marketing utilizing various social marketing platforms. Other than businesses, people have also started being highly active on social media and connecting with one another has become easy. Up till now, we have seen a drastic improvement in digital marketing and the latest generation is not even aware of traditional marketing methods as they have only seen the digital marketing world.
Digital marketers should keep on finding ways to cope up with this change and keep and eye on the emerging trends and shifting towards smarter algorithms. Holding knowledge about all the latest digital marketing trends is thus a must!
The Inksters is a digital marketing agency providing effective digital marketing services including social media marketing, search engine marketing, content marketing and search engine optimization services that can help your brand shine on all search engine and social media platforms.