Ever wondered about why people tend to hire SEO consultants and what ‘s the ultimate strategy that makes businesses rank high on search engine result pages?
The fact is, it’s never easy. Businesses do come up in the Google rankings, but somehow fall behind when it comes to maintaining the rankings.
The algorithms behind Google’s functioning are solely based upon the fact that they want the users to get their desired results with relevancy and within the fastest possible time. Businesses that design and develop their websites in compliance with the Google’s algorithm updates rank higher and are given higher priority in search engine results. Google algorithm determines which website deserves to be ranked higher, according to the relevancy of the user’s query entered into the search engine query box.
The key to higher ranking lies with developing a strategy that complies with Google’s algorithms.
With a higher ranking on Google, businesses are likely to stay in competition and get more traffic and conversions. The ultimate goal and vision of all businesses is to rank on the number one position whenever a related query is entered, irrespective of the niche of the website.
Google Algorithm Updates and Refinements
Google algorithms are based on a number of ranking factors that determine the overall ranking of a website. Most of the webmasters are unaware of these factors. The fact is, Google constantly keeps on refining its algorithm. Talking about the recent changes, we can see the current Google algorithm updates:
All of these algorithms are introduced with a focus and dire commitment to ensure a better user experience for the search engine users with a higher priority for rich and in-depth content. Google’s recent algorithm updates have a stronger focus on more refreshed content and increasing brand awareness, while prioritizing websites that strongly adhere to the current mobile SEO strategy.
Let’s talk about a few of the Google algorithm updates:
The Panda update was introduced to enhance the keyword and the search result relevancy, giving a priority to high quality search results while pushing the low-quality results back. It was the first major update to be introduced by Google. This move by Google was taken to refine better quality results according to the needs of the search engine users, filtering out spam content that could lead towards wasting the time of the users.
With this update, the job of SEO was more elevated and given prominence, laying a strong emphasis on producing better content, incorporating keywords and adding quality backlinks.
This update was introduced to discourage the unethical link usage or spam methods for gaining favor of Google and tricking it by showing that the related website is an authority website with rich content, which it actually wasn’t.
This is one of the most significant updates by Google that focuses on the indexing methods and better understanding of users’ queries to generate more useful desired results. This update tends to rank higher and favor the content that includes same keywords as entered by the users in the query.
This update was introduced in July 2014 with a focus on providing faster and more relevant results to the local search engine users. So far, this update has been launched only in a few countries, however it’s expected to cover the global search engine soon.
The Google Mobilegeddon update was introduced in February 2015 with a strong intention to enhance the user experience and prioritize websites that were following the mobile-based SEO strategy. People make more searches through mobile devices and that’s why the main focus of this update was to make the search mechanism friendlier for the mobile users.
The best way to conquer the search engine results is to stay in-tune will all the algorithm updates that Google tends to make.
The Inksters is a digital marketing agency providing effective digital marketing services including social media marketing, search engine marketing, content marketing and search engine optimization services that can help your brand shine on all search engine and social media platforms.