With growing digital marketing, the competition between social media marketing platforms has drastically increased. Back in the year 2012, Facebook spent a huge amount of $1 Billion as it intended to buy the most popular photo-sharing app named Instagram. Facebook wanted to perform as a strong leader in the mobile world and that’s why it purchased an app that wasn’t performing exceedingly well in that time. After making the purchase, Facebook was pretty sure about one aspect, that Instagram shall keep its independence and will not be considered integrated in the parent app.
At that time, nobody had an idea about how this seemingly-little app will one day give a tough competition to the leading Facebook. That day has arrived!
Let’s discuss how this happened, comparing both apps in terms of the aspects mentioned below:
According to the research from e-marketer, Facebook, in the United States, lost 2.8 million users having age below 25 in 2017. This was the first time in history of Facebook, that it observed such an immense decline in users. The situation is still almost the same and isn’t expected to improve soon. Similarly, Instagram users drastically increased from 600 million to 800 million by the end of 2017.
Different smartphones having various screen sizes, tablets and iPads are commonly used devices these days. The success of any social media network can be determined by its mobile friendliness, that is the key feature. Instagram offers this feature more than Facebook to its users and offers a better and more mobile-friendly experience.
The idea of story integration was firstly introduced by Snapchat. Upon integration, Instagram proved to be more successful platform, while Facebook seemed to face loss here as it urged users to display the story not only on their newsfeed, but also on the Facebook Messenger.
Even Instagram managed to beat the story trend-setter Snapchat at story-game.
Integration of E-Commerce
The Ad revenues from E-commerce businesses keep them going. All these major networks are availed by users free of cost. Facebook was the first one to introduce and integrate E-commerce into experience. This experience was though not a much successful one. The reason was obvious; the layout appeared too messy and pulled the users off rather than attracting them. Facebook took the idea beyond level and so the news feed today looks more like a pile of ads rather than showing up relevant posts of friends and family.
Instagram was much intelligent in integration of E-commerce and rather took a sophisticated approach effortlessly. With its in-app payment feature, Instagram has successfully mastered the purpose of E-commerce.
The Overall Feel
When it comes to the overall feel and users’ experience, trolling has now become a common part of Facebook and even it hasn’t taken any measurements to control the thing. Whereas, Instagram seems to be at a better side, with a more sophisticated look and feel and doesn’t tend to make a fiasco of everything.
Instagram thus offers a more pleasing and positive experience, though the fact that Facebook’s users are greater than Instagram right now cannot be denied. Still, Facebook needs to uplift their techniques’ implementation game and avoid stuffing of features. Only time can reveal if Instagram can really take over Facebook or not.
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