With the growing busy routine of everyone, it is important to stay connected. There are different social media marketing platforms available these days that act as links between people and businesses as well. You get to know about certain things you had no idea of through these platforms and can interact with one another as well. One of these is Instagram, one of the most popular social platforms.
In case you are avoiding Instagram due to unknown reasons, you might be missing one of the best sources of digital marketing and exposure that your business can ever get! As this is a very high engagement platform, using it in the right manner and with combination of organic traffic strategies and properly crafted campaigns, you can take your business to heights and see profitable results.
What Is Paid Advertising?
Through paid advertising, you can get any of your posts in front of the target audience of your choice. This type of advertising is important otherwise the wanted group of people would never see the particular post. This is due to various reasons such as timing, location issues and the amount of content on the site. Using this technique gets your post in front of the right people. Using a paid advertising campaign, you can easily select and control who can see you post and when they can see them. This technique is extensively used by different marketing agencies in Lahore and the best seo company 2018 as well.
In case you don’t know, Instagram is solely a visual platform and you need to focus on what content people are going to view in from of images and videos. Try avoiding solely text-based ads and prefer using call to action and a small amount of content in your ad.
The Best Instagram Advertising Campaigns
Instagram ads are of different types including image ads, video ads, and multiple images and stories.
1. Photo Ad
This type of ad requires a single image featuring your brand and the entire message can be communicated from here. These ads are highly beneficial even if they don’t receive a single click as each visit is counted as an impression whenever the user navigates through the site.
2. Video Ad
This can be up to a minute long and the first half of the video is very important as it plays a pivotal role in grabbing the attention of the viewer, otherwise they are likely to scroll. Try to make effective video ads with a complete balance of more graphics and less text. This type of ads can be beneficial for brands who want to display their range of products in motion.
3. Instagram Stories
This is a new feature that has gained an immense popularity within a smaller time span. These are full screen ads whenever the user wants to view your profile story and each day, millions of views are gained through the story feature to let people know more about their community and the people they follow.
Great results can be thus achieved through Instagram advertising campaign. Try to make sure you have a sound knowledge of your target audience’s interests and you deliver the right message to the audience.
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