One of the most popular methods almost implied by all current businesses for creating a strong brand presence is the internet marketing.
Internet marketing requires marketing and advertising efforts using various internet mediums for generating sales and leads from emails or websites. The goal behind internet marketing is to create brand awareness and products/services awareness online. This encompasses various strategies such as search engine optimization, social media marketing, content marketing, search engine marketing, reputation management etc. Individuals performing internet marketing make money for themselves through different online mediums. Popular methods for earning money through internet marketing include different online and digital marketing services.
There is a misconception in marketing, to invest a large amount of money in making tv or radio commercials to be aired for letting people know about your products and services. This can be easily done using internet marketing, that requires lesser amount of money and at the same time helps in generating more money. This technique is adopted by nearly all business professionals, manufacturers and freelancers.
2 Popular Types of Internet Marketing
The most popular internet marketing types include Video Marketing and Email Marketing.
- Video Marketing
This strategy is similar to television advertisements and has made its way to the world of internet marketing, reinforcing existing brand marketing campaigns to let more people know about your products and services. Money can also be earned by accepting certain advertisements that can be included in your video posts.
- Videos are social media friendly in nature, and people even hire individuals for spreading their business videos by posting them in different groups and communities.
- Publishing videos is a friendly strategy when it comes to budget, if you are looking for a cheaper internet marketing method of promoting and supporting your brand campaigns. There are different social media sites such as Twitter, Facebook, Orkut etc. that are totally free.
- Advertising can be done in style now with different internet marketing People who love staying connected would definitely find it as a helpful way of advertising their business without having to spend that much effort.
- Viewers are not able to view a sample of the products and services that you are promoting via internet marketing.
- You need to possess the right internet marketing skills to make the end product flawless.
- Be careful as there are many internet marketing spam cases too, when you respond to particular ads in videos.
- Email Marketing
Email marketing is another internet marketing technique that helps in making extra money, by sending emails for promoting particular goods and services. This also helps in retaining clients and requires a target list of recipients, to whom you can send out your email advertisements, newsletters and virtual coupons. Once you get a good email following, you are all set to go! This type of internet marketing is further divided into 3 categories: direct email, advertising email and retention email.
- Faster and cheaper way of earning extra money.
- Provides access to your clients easily, with personalized emails.
- This type of internet marketing helps in reaching a larger number of people without the need of travelling and hiring other people.
- For keeping customers happy, complementary gift coupons can also be offered via emails.
- Issues might be faced whenever there are internet connection glitches, resulting in email failure.
- Sending an email twice can leave a negative impression and might be viewed as spam by the spammer. As a result, there are chances of getting blocked by the virtual mail boxes.
The Inksters is a digital marketing agency offering unrivaled internet marketing services with a team of experts. Visit our digital desk for more details.