Search Engine Optimization, known as SEO, is used for the better ranking of your website on search engines using different SEO services. Businesses these days have totally incorporated SEO services as an essential component of business operations, to get their brand acknowledged on online platforms and to get visibility and organic traffic.
The more information you provide to search engines, the more are the chances of your website getting a better ranking. Google, the most popular and powerful search engine, contains all the information regarding your business and the website.
Wondering how Google does it? It’s simple. Google uses different ranking signals containing information regarding your website. This information is extracted from what your content conveys. The more you convey information or improve these signals with powerful SEO services, the more is your website visible on search engines for relevant users.
Important SEO Terms
Meta tag is used for informing the readers and the search engine about what the topic of the page is. On the Search Engine Result Pages (SERPs), it appears as the title and also shows up in the title bar of your browser. Whereas, in the entire HTML document, these appear in the <head> element. An ideal Meta tag needs to be between 50-60 characters and should incorporate relevant keywords for maximizing the SEO value.
Meta Description is a brief view of the content covered on the entire page. It is included in the URL and title on search engine result pages. An ideal meta description should include around 165 characters containing information regarding what the page is all about and what are the target keywords.
Image Alt Tags
Alt tags for images can be used for describing any image in HTML. As the web crawlers do not use images, rather they read HTML for getting clues regarding any particular image. However, you can include any text that describes what the image is about. This description should include the services your business is providing and should be something related to your business.
Whenever any web page is being accessed by multiple URLs, you need to tell the bot about the duplicate URLs and the master copy URLs and include all this information in your HTML file. In case you have the same URL for any desktop or mobile page, you can add canonical URL for homepage. This lets the crawler know about the duplication of your mobile page.
Any content that is present on multiple pages of search engine marks a negative impression of your website as it is plagiarized. Make sure to avoid duplicate content. Also, making different URLs for a single page can make search engines treat it like duplicate content. Web crawlers are not aware of performing actions when any duplicate content is detected. Make sure that your web content is unique for all pages. In case you are using multiple URLs, make sure to use canonical URL tags to inform the web crawlers about the matter.
Avoid Keyword Stuffing
Avoid stuffing too much keywords in your content. This makes the content lose its meaning and appear boring to the readers. Always use keywords and related synonyms carefully. Use variations in the text that might convey the same meaning you want to deliver. Trying using a natural approach towards using keywords and place them strategically throughout your text. It’s generally a misconception that increasing the number of keywords on any page would help it rank better. Try making your content appealing and more interesting for the readers.
The Inksters is a digital marketing agency offering SEO services, social media marketing, content marketing and search engine marketing. Visit our website for more details.