Digital marketing is an extensive field that has revolutionized today’s world with innovative ways, facilitating businesses in carrying out their routine operations. People carrying out digital marketing services are normally finding out different ways of running campaigns, different channels and creating innovative strategies to give their business a competitive edge. What makes your business stand out is how differently you are doing the things in the right manner. There are a lot of digital marketing tools available in market these days to help out marketers and make business operations more manageable.
The most popular of these are enlisted below, which must be used by all digital marketers in order to up their digital marketing game in 2018:
- Website Speed Test
There are many consumers looking for a quick retrieval of information as they don’t have much time to wait for particular webpages to load. If your website is slow, they will automatically move on to your competitors, looking for a better speed and efficiency. Great experiences are when users stay on your website and page load time matters a lot. If your page loading time is somewhere between 1 to 3 seconds, you will observe a good bounce rate. You should have a tool in pocket to identify the loading speed of your website regularly and keep a check on the bounce rate. Website speed test tool should therefore be regularly used for a better bounce rate.
- Website Analytic Tool
One of the most favorite tools for getting analytic insights is Google Analytics. Just add a small tracking code to all your website pages and get a free access to this tool. Google Analytics lets you view where your website visitors are coming from, the pages that get the most hits, pages that result in people getting off from your site. Using these insights lets you develop smart strategies for converting visitors on your site. Starting Google Analytics lets you answer different questions such as the people visiting your site, what they are performing on your site, where you get your visitors from and how they find your website.
- PR Management
Normally, the question that arises is how to get notified about your brand mentions over internet. With Google Alerts, this is possible now. With its easy layout, you just need to mention the desired keyword and create an alert for it. Automatically, Google will send you an email update whenever your brand is mentioned or anybody is talking about your product. You can easily reach out those venting about you and rectify the whole situation. Thus, this tool proves to be a best fit for PR management.
- Conversion Rate Optimization Tools
Analytics can be utilized for improving key performance indicators on website. For this purpose, conversion rate optimization is a proven method. All you need to do gather data, create and test hypothesis and analyze the results. Using conversion rate optimization tools, you can easily test the created hypothesis, getting the quantitative and qualitative data evaluated scientifically for determining success.
- General SEO Tool
You can use the general SEO tool for maximizing the impact of your digital strategies and taking a control over the audience that can view and reach your content. These tools offer different SEO services such as competitor research, backlink analysis, keyword research, PPC monitoring etc. Using these, you can handpick keywords and compare your performance against competitors to analyze how well you are performing and improve your SEO services and efforts as a whole.
The Inksters is a digital marketing agency providing effective digital marketing services including social media marketing, search engine marketing, content marketing and search engine optimization services that can help your brand shine on all search engine and social media platforms.