In this world of technological transformation and digital marketing, search engine optimization is a term that is no longer unfamiliar to the corporate world. For making sure your website ranks well on search engines, it’s required to have the basic knowledge. Even if you don’t know much about SEO, you can hire an SEO consultant to fulfil the purpose. According to a research, most of the website owners have issues with technical SEO as it contains a lot of areas to be addressed before the site can further proceed on the search engine.
But what are the issues that need to be resolved?
Let’s have a look at the most common onsite SEO issues that can affect your search engine rankings.
Duplicate content is considered unethical by Google, being termed as the blocks of content within the same or different domains that matches the other content or closely resembles. If you have duplicate website content, it’ll lose its work and you will lose the capability to choose the page you want to get ranked. Also, search engines would not be able to differentiate the landing page of the website from other pages. Therefore, valuable and unique content is highly valued by search engines for a quick ranking boost on search engines.
2. Missing Alt Tags and Broken Images
Images are an important part of SEO, but can create troubles too, if not taken care of. According to a research, more than 45 percent of sites have images with incorrect or missing alt tags and broken images that are problematic. Alt tags are important for image search and let the search engines understand about the nature of the images, providing text-based description of images and helping the search engine to easily categorize them. That’s why images should always have alt tags with SEO keyword phrases.
3.Title Tag Issues
Title tags help search engines determine the nature of web pages, appearing at the top of search listings and helping the users decide whether to follow the link or not. These are one of the most important elements of SEO and if correctly optimized, can do wonders towards uplifting your SEO campaigns. Title tags that create problems include duplicate tags, long title tags, extremely short title tags, and the missing ones. If any of these title tags occurs, they create problems in providing information to the users about the content of a certain web page. There are several tools available to help you find problematic title tags and help you optimize them.
4. Meta Descriptions
Meta descriptions show up in search results and let the users decide if they should visit the site or not, though not directly influencing the rankings of your page. According to a research, more than 30 percent of sites have duplicate meta descriptions. There are different tools available for setting up rules regarding the meta descriptions of your content.
5. Broken Internal and External Links
Broken links are always causing a lot of trouble in SEO, as with the growth of your website and resources, hundreds of broken internal and external links can lead the users towards nowhere, causing frustration and an immediate traffic dropdown. Also, users are going to perceive your site as a low-quality website. Such links also waste time of website owners and the crawl budget.
The Inksters is a digital marketing agency providing effective digital marketing services including social media marketing, search engine marketing, content marketing and search engine optimization services that can help your brand shine on all search engine and social media platforms.